“...the fact remains that … the average person you’re writing for is an acute, sensitive, attentive, sophisticated reader who will appreciate adroitness, precision, economy, and clarity. Not always, but I think the vast majority of the time.”    David Foster Wallace, American author    Photo by John Flood, Aran Islands, Ireland

“...the fact remains that … the average person you’re writing for is an acute, sensitive, attentive, sophisticated reader who will appreciate adroitness, precision, economy, and clarity. Not always, but I think the vast majority of the time.”

David Foster Wallace, American author

Photo by John Flood, Aran Islands, Ireland

About

Hello and thank you for visiting my blog.

I’m a writer, a researcher, and an award-winning newspaper reporter.

IT ALL STARTED WHEN…

My friends kept encouraging me to write more seriously. They liked my observations about the irony of human life.

"Your sentences have rhythm. Why aren't you writing professionally," one friend asked.

Another friend, who had taught creative writing at Penn State, kept pestering me to write at a much higher level. When I didn't, she finally said, "John, if you don't start writing, I'm not going to answer your calls. So, get me a draft.”

Prior to writing, I worked for Silicon Valley firms like Intel. It was undeniably exciting. Working with Silicon Valley entrepreneurs, and collaborating with lots of super smart, hard-charging people were some of the best years of my life. But, after getting my fill of the relentless pace, I was ready for a change.

I took some time to reflect and eventually got hired as a reporter at a couple of Silicon Valley weekly newspapers.

These days, I ghostwrite for attorneys for the San Francisco content firm, Practice Alchemy. I write blog articles and other web content for a range of legal areas including environmental, internet, Amazon marketplace sellers, government defense contracts, bankruptcy strategies, and construction law.

I've also been a researcher on two books:

"Startup Your Life: Hustle and Hack Your Way to Happiness," by Anna Akbari.

And, “Managing Transitions,” by William Bridges, with Susan Bridges.

I’ll help you bring forth your best ideas and make them unforgettable. Let’s break through the noise and get customers.

Thank you,

John