This first blog article is inspired by setbacks. I'll spare you the details. Just know that certain things fell apart.
Maybe you’ve been there - the financial issues, the rejections, the arguments, even betrayal. At one point, I ended up in the hospital. The strain had taken a toll.
But, this is about writing, not about me. So, let's look at a piece by a writer who went through his own experience.
"I first met Dean not long after my wife and I split up. I had just gotten over a serious illness that I won’t bother to talk about, except that it had something to do with the miserably weary split-up and my feeling that everything was dead. With the coming of Dean Moriarty began the part of my life you could call my life on the road."
“On The Road," Jack Kerouac
I’m no Kerouac. And this blog doesn’t dare attempt the brilliance of his writing. But, we all have something in common with him: our origin story. Broader still, we all have a story to tell. And, it’s in the telling that makes the story sing - or fade.
These days, I ghostwrite for attorneys, creating their blog content, marketing collateral, and social media. Why? Because lawyers do law. Writers do writing.
My Purpose Could Help You - And Your Business
My purpose is to connect with you and to inform. In the long run, my goal is to provide you examples of excellent writing, while helping you understand the urgent need to use compelling writing in your marketing campaigns.
The Opening Paragraph Of “On The Road.” Why’s It So Great?
So, let’s take a quick look at Kerouac's opening paragraph to his masterpiece. It sounds sad, doesn't it? It's also terrifically crafted, and it informs us that the narrator has an important backstory. Because great storytellers provide context.
In this case, even though the backstory of "On The Road" is vague, it is specific enough to provide a glimpse into the narrator's motivation, which actually defines the way "On The Road" unfolds.
So, what does all this have to do with excellent writing?
Well, if you've ever tried to write your own blog, you might have started with a lot of enthusiasm. A month later, it's not as easy as you thought. Besides, there's a lot on your plate, and it involves running your business. The blog can wait, you reason.
And what about that email promotion to your customers? You have about two or three seconds to grab their attention. How do you do that?
Your greatest skills are running your business, not being a writer.
That's where I come in. I can engage readers who could be your next customers.
Stay tuned for more.